OGAAL STAR, OGAAL MEDIA GROUP
Last Updated April, 2023
Introduction
Ogaal Media Group’s mission, vision and values express a commitment to serving the 10 million audiences in Horn of Africa and around the globe and more than 100,000 contributing members who are better informed, enriched and inspired by the content we provide.
Our Mission statement: To establish international standard media channels to inspire motivated publics and to connect nationally and globally to enrich the mind and nourish the spirit, thereby assisting our audiences to enhance their lives, expand perspectives and strengthen their communities.
Our Vision Statement: We will be the leader in creating trusted and meaningful media experiences with new and global perspectives through different mediums and expanded reach within the Horn of Africa and around the world.
Our Strategy: We are in the media business to create the best quality and indispensable content that engages with diverse audiences to connect people with each other, their communities, their country and the world. Through different mediums, our primary target markets are the Somali speaking audiences and our secondary target markets are the English-speaking audiences that are interested about the Horn of Africa region in general. We will produce and publicize in both Somali and English high-quality contents to be the leader in the growing media market in the region. We are changing the current radio popularity in Somalia by introducing print media to our readers. Also, we will advance reading and will introduce English as global language to our audience in the region.
Part 1: Editorial Goals
Ogaal Star editorial strategic goals contributes to our audience development who are better informed, enriched and inspired by the content we provide.
- Supporting consistent and regular publishing the audience can rely on.
- Ensuring high-quality content that brands’ us an expert of our coverage areas.
- Keeping our content in scope and relevant to our audience and goals.
By Identifying new topics for commissions, special editions and advising our team on direction for the website—giving feedback on past issues and making suggestions for both subject matter and potential authors. Providing authentic contents by writing occasional editorials and other short articles. We are constantly approaching potential contributors, Peer review; also help to identify peer reviewers and provide second opinions on papers (i.e. where there is a conflict between reviewers)
Identify appropriate conferences for editors to attend to endorse the channels to authors, readers and subscribers and encourage colleagues to submit their best work.
Our services described from our customers’ point of view is very important and based on our market research. We are in the media business and from the literature and culture perspective, giving consideration and shading light on to an untouched or less know geographical area of the African continent the Horn of Africa ethnic communities in Somalia, Ethiopia, Djibouti and Kenya. This is a regional community but also a global community with significant diaspora communities all around the globe. Yet, less is known the history, the culture and social status of these communities.
Our services are established to globally feature these communities and provide human interest stories from their perspective. This is because main stream media gives less consideration and when talked about they cauterized from the negative standpoint, as backward society, failed society and as non-civilized people. But the reality is very much different and these communities have pride, great history and striving life style and culture with so much to provide the world.
Putting them on the global map with beauty and pride is the central strategy of our business, through our print, digital and broadcasting media services. We create excitement within these communities when they see their stories with familiar faces featured and shared on our media platforms with global reach. On the other hand, we deliver global connection and progress awareness to these communities so they can compete in the global markets. Thus, creating opportunities for cultural understating, exchange of ideas and innovations and commercial access to and from this region.
Part 2: Editorial Values
There are several values that guide what types of content we produce, values which we hold in high regard, and we expect these values in every member of our team. These values are professionalism at the highest level, charity, honesty, fortitude, reliability, integrity, temperance, faith, and hope. We believe that these values set us a step above the rest, and allow our team members to provide high quality services in a very professional and efficient manner.
Our content is unique because our services are established to globally feature these communities and provide human interest stories from their perspective. This is because main stream media gives less consideration and when talked about they cauterized from the negative standpoint, as backward society, failed society and as non-civilized people. But the reality is very much different and these communities have pride, great history and striving life style and culture with so much to provide the world.
In terms of our competitors’ content we believe there is a huge opportunity to revolutionize and expand the horizons of this sector, which is small by size and upcoming in the part of the world. Our target audiences are not living in an isolated world, they are consuming foreign and well-developed contents, meaning that they are already exposed and accessing to these services. We believe they will be equally if not more than interested to get quality contents in their own language, their cultural perspective and from characters they can relate to. Therefore, well devices and strategically promotes media contents will have unlimited market opportunities that can sustain not only our company but the whole industry
So far, the existing media outlets and materials are more traditional and not of great quality for consumer satisfaction. For example, there are no established newspaper service in Mogadishu and most the major cities in Somalia except Hargeisa with few low-quality publications. The level of professionalism invested in to the quality of both print and content qualities to make more unique through its proprietary features. Radio is well advanced in terms of reach; there is an FM station/s in every major city in the country, mainly Somali speaking. However, the programming quality could have been better and can be improved with resources targeting capacity building of the operating journalists in the radio sector.
The main challenge is that the media sector is changing and online form of news consumption is getting more business and attention. Although, there are still limitations to Internet accessibility in the region, less than 10 percent of the population in Somalia has access to quality Internet services. This challenge is met by making use everyone can access our services by using all forms of media tool available to reach some of the most remote audiences in the region.
We aim to do best discovering much about our target regions, which is the main aspirational content goal. Our sustainability plan clearly focuses our ability to reach most of our demographics with quality media contents with almost zero cost to the end user or our audiences. The agency will push advisements, subscription services on special contents, and program sponsorships to generate the resources needed for sustainability. The sustainability plan with strategy covers this section in details.
Part 3: Editorial Integrity
The Ogaal Media Group have adopted shared principles to strengthen trust and integrity that communities expect of both private and public media services. Trust that includes of being transparent, honest and do-no-harm with our community, which are our most important values. The Ogaal Media Group will always be honest with our target audiences and communities, will contribute to a strong community, provide access to information, knowledge, culture, education, and offer globally linking contents.
Adhering and advocating the freedom of speech and principals of free press in this part of the world is very important for both our team and for much of our audiences. Making the freedom of media professionals to make editorial decisions without undue influence is essential that is rooted in our commitment to free speech and a free press. Also, building trust is equally important task that we take serious by holding all our contributes to the highest standards for the integrity of programming and services, aiming to reinforce trust. We always examine the impact of our content to uphold our values and the integrity of our services. Specifically, that means providing conditions whereby what we value and recognize as editorial integrity is indeed protected and promoted, that the standards we hold editorial comment to are sustained, and where they are not, forms of redress (complaint and correction) are available to us.
Ogaal Media Group individually and collectively:
- Contribute to communities’ civic, educational, and cultural life by presenting a range of ideas and cultures and offering a robust forum for discussion and debate.
- Commit to accuracy and integrity in the pursuit of facts about events, issues, and important matters that affect communities and people’s lives.
- Pursue fairness and responsiveness in content and services, with particular attention to reflecting diversity of demography, culture, and beliefs.
- Aim for transparency in news gathering, reporting, and other content creation and share the reasons for important editorial and programming choices.
- Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators.
- Encourage understanding of fundraising operations and practices, acknowledge program sponsors, and disclose content-related terms of sponsor support.
- Maintain respectful and accountable relationships with individual and organizational contributors.
- Seek editorial partnerships and collaborations to enhance capacity, perspective, timeliness, and relevance and apply public media standards to these arrangements.
- Expect employees to uphold public media’s integrity in their personal as well as their professional lives, understanding that employee actions, even when “off the clock,” affect trust, integrity, credibility, and impartiality.
- Promote the common good, the public interest, and these commitments to integrity and trustworthiness in organizational governance, leadership, and management. (Sources: PMC)
